icon caret-left icon caret-right instagram pinterest linkedin facebook twitter goodreads question-circle facebook circle twitter circle linkedin circle instagram circle goodreads circle pinterest circle

Picturing a World

Biden color gradient

One more color post (and a little more political celebration). A recent Berkshire Eagle article, Adams native part of graphic design team behind Biden-Harris' 'victory gradient' fascinated me. Jessica Lucia helped develop the color combinations that in November delivered the message "We won!" To audiences accustomed to sophisticated computer images, plain old primary red, white, and blue just don't communicate the way they used to. In this case, I'd say in contrast to their opponent's bluster and intimidation, the subliminal message that comes across is elegance, restraint, and joyous confidence.

I don't pretend to understand color theory or practice, but I do recognize that a lot of training and a good eye go into its expert use, just as a lot of training and a good ear go into effective writing. As it happens, a color palette similar to Lucia's victory gradient is used by James Gurney for a more old fashioned artistic form in two posts, Painting with Two Colors and Painting a Street Scene with Gradated Color, which just goes to show how fundamental the command of hue, chroma, and tone are no matter what materials an artist is using.


For any of you who would like to learn more about how gradients are handled in modern graphics, Adobe offers a quick primer on Being Shady: How to Use Gradient Color in UX Design.
For me, there's a question: Can these lessons in graphics be translated into analogous thoughts on writing? I suppose the message would have to do with recognizing that really effective writing requires a finely honed command of language, structure, and balance; a willingness to keep up with the zeitgeist; and a deep sense of timeless style.

Be the first to comment